How Can Exeter Businesses Get Prepared for Christmas?
Is your business ready for Christmas? If not, your sales and reputation may be affected during the festive season. However, some simple actions will ensure that your business runs as smoothly as possible during the busiest time of the year. Below are some of the most effective ways Exeter businesses can prepare for Christmas.
Get Active on Social Media
Most businesses depend on local trade and this is especially true in the run-up to Christmas day. It’s vital to have a social media presence and interact with people who live in the Exeter area who frequently visit websites like Facebook and Twitter. Posting your latest deals, notifying your audience about local events in November and December and answering customer and shopper queries are just some of the ways you can use social media to its full potential.
Get Additional Help and Equipment
You need to have enough people to help you at this time of the year and you also need the proper equipment to cope with the increase in business at Christmas. Hiring additional staff and investing in additional technical equipment will make you much more efficient and will reduce the stress and uncertainty that often occurs during this busy time for businesses.
Prepare Your Website
Your website should have a festive feel to it. A local web designer or graphic designer should be able to make relatively simple changes and add Christmas-related graphics that will transform your website into a more welcoming online place to visit. It’s vital to ensure your website server is large enough to meet the demands of users during the festive period, too. If you think you may need to scale it up, visit the Offtek website and look into doing this sooner rather thanlater.
Send Out a Newsletter
Creating a subscriber list is an effective way to keep in touch with existing customers and potential shoppers. The larger your subscriber list is, the more chance you have of generating sales when you email your subscribers. If you don’t already have a subscriber list, it’s worth looking into this marketing method more closely because it’s a great way to remind Christmas shoppers about your business and what it has to offer them.
Make Sure You Have Enough Stock
When the festive season gets into full flow, it can be difficult to keep on top of things. This is why you should ensure that you have more than enough stock for the coming months. It’s often too late in November and December to order certain items and you could lose a lot of sales and customers if you make this mistake.
Give Your Business a Christmas Makeover
We’re all kids at heart and most shoppers want to be reminded about Christmas when they walk into a commercial premises or shop. Adding some Christmas lighting, ornaments and other decorations will add a touch of magic to your business premises and shoppers will be more inclined to buy from you.
Christmas is a make or break time of the year for many businesses. Unfortunately, not all business owners prepare properly. However, if you make the changes mentioned above, you have a much better chance of keeping more customers and shoppers happy and your business will benefit too.
