Plan now for Exeter South West Business Expo 2017

Free to attend and set to be held on 30th April 2017 at the Matford Centre, businesses in Exeter, or indeed in the whole of the South West of England, are planning to travel to the South West Business Expo 2017, which is coming up for its sixth year running. With a stand at the event being a great opportunity to promote your business and get more customers, there are also other features of the show that no business owner should miss out on. Including free business advice and support from a whole range of experts, organisations and speakers. If you’re considering attending the South West Business Expo next April, it’s definitely something that you should not leave until the last minute. Start planning now to get the most from your stand!

Planning Your Stand

If your business is based in the Exeter area, you have to assume that all of your competition – or at least most of them – will be there, exhibiting at the South West Expo in close proximity. Although exhibitions such as these are great for spreading the word about your company and getting your products out there, they also come with the massive downfall of business sometimes having to stand next to their biggest competition. This is why you should always stand out. Make sure that your stand is the one that catches the eye of everyone who walks through the door with an attractive design and the use of pop up banners and more.

Training Your Staff

If you don’t have any members of staff with experience of working at an exhibition, it’s a good idea to get started training them now. Ensure that the employees who you assign to man your stand are confident and know what to expect from their day’s work. This is vital to getting good results. With regards to which employees you should choose, it’s usually best to select employees from the customer services or sales departments- they will have the most experience working in a customer-facing environment and therefore will be able to adapt to the event easily.

Advertising and Promoting

The South West Business Expo 2017 is already advertising for next year’s event, so there’s no reason why you shouldn’t advertise your stand at the event, too. The earlier people know that you’re going to be there, the easier it is for them to save the date if they really want to see what you have to offer. Don’t forget to advertise not only in the Exeter area but in as much of the South West as possible! Digital marketing strategies, especially social media marketing, are great for spreading the word about your upcoming participationat the 2017 South West Business Expo.

Although it’s not going to be held until nine months from now, the sooner you begin planning for the South West Business Expo 2017, the better! Allowing yourself as much planning time as possible will help you to get everything just right and ensure that the day is a resounding success.