Marketing trends Exeter businesses should start to consider

Marketing is a forever changing field of play, rather like the Euro 2016 results board. Marketing trends come and go from one year to the next, so you may find that your go-to method was spectacularly successful last year but is less successful this year. This means you need to stay on top of current marketing trends when you promote your Exeter business. Here’s what you need to know about the latest trends.

Video Marketing

Video is big news right now. YouTube is the fastest growing social network with millions of hits every day. The great thing about video is that it offers a 360 degree view of the action. If you share a video on Facebook or Twitter, viewers are far more likely to click and watch it than they are to read a blog. Even big brands are starting to sit up and take notice.

If you want to push your marketing to the next level, consider using video ads. There is a lot of talk in SEO communities that search engines like Google will soon be incorporating video advertising into their search results. If your Exeter business is already on board with video, you could gain the edge on your competitors.

Mobile Marketing

Mobile devices are now more popular than desktop computers and laptops. Look around and you will be hard pressed to spot someone who is not glued to a smartphone. More than 80% of people access the internet from a mobile device, so if your website is not mobile friendly, it will be penalised – both by your customers and by Google.

Email marketing needs to be mobile friendly too. The majority of people check their email via a smartphone and if your marketing emails are unreadable, it won’t be long before they are consigned to the trash folder.

Pop-Up Marketing

Pop-ups are annoying, but when done right, they are effective. Design pop-ups so that they appear when a customer is about to click away. Invite the customer to sign up to a mailing list or ask them if they are interested in special deals. If you combine a lightbox pop-up with a strong call to action, you should see measurable results.

App Marketing

If you have yet to embrace the idea of apps, you could be missing out on a valuable marketing opportunity. Lots of brands are waking up to the idea that apps are the way forward.

Apps make accessing web content so much easier. They place important content within easy reach and fit mobile screens a lot better. Apps also make it easy for customers to interact with brands. Instead of going online, all a customer has to do is open up the app. If you create an app for your business, Google will index it and any customer who searches for you online will be able to download your app via a link.

Future marketing is likely to be heavily influenced by online behaviour, so leverage the above trends and your Exeter business is sure to benefit.