Digital marketing in the modern age is without a doubt the most powerful way to market you and your business but traditional marketing is still an incredibly powerful tool that should be used to its full advantage.
Print marketing has definitely decreased in its value but that does not mean that it still can’t be used as a powerful tool in all marketing campaigns and strategies. Traditional print marketing can really help with any business no matter the size and that is why many large and small companies alike still use it today with great success.
Devon-based commercial printer, Ashley House Printing Company, is celebrating its 30th birthday this year.
Established in Exeter, Devon, in 1986, the firm continues to be a success story led by managing director Rob Otton. With a team of 22 staff, Ashley House serves customers in a range of sectors, including design and advertising agencies, manufacturers, schools, hotels, and visitor attractions. The firm's consistent attention to detail has ensured continued print production excellence for many award-winning clients.
During the last 30 years, the technology in the design...
Devon Guild Members Ruth Broadway, Stuart Low and Angie Parker are three distinctive makers working in print, glass and weave. In Colour Coded each maker draws on skill sharing sessions and group discussion to explore personal responses to the themes of colour and shape.
As part of TOPOS, an ongoing project by award-winning Exeter-based artist Volkhardt Müller to make and showcase a series of brand new works in response to the city and its populace, the TS Eliot-nominated poet Sean Borodale is artist-in-residence for a period of five days.
From 30 June to 4 July, Sean and Volkhardt will enter into a dialogue to produce a series of pamphlets in response to the city. The work will involve the staging of theatrical moments in the TOPOS space and it will be periodically open to the public – with the option to spectate or to participate.
With a requirement for extra production capacity to meet increasing demand for digital print services, Maslands has installed two new Xerox Digital Presses at its site at Tiverton, Devon, to fulfill increased demand for its digital print services and meet the strong sales growth predicted for 2014.
Maslands Litho & Digital Print has over 136 years experience in the commercial printing sector, but only established its digital print department around 10 years ago, when its first Xerox press was installed. Offering the digital print service, in addition to their traditional Litho...
The Centre for Contemporary Art and the Natural World (CCANW) is opening a new exhibition in the Innovation Centre at the University of Exeter on Friday 9 May. The exhibition continues until 8 August 2014.
The 'Two Printmakers' Catherine Cartwright and Alison Savic produce their work at Exeter’s Double Elephant Print Workshop, where Catherine is a director. Her process of drypoint-collagraph explores human rights stories around the world through the destruction of built environments. Alison’s linocuts, drypoints and monoprints feature several of the buildings of the...
In this video local business expert Richard Frayne from Quick Print considers whether print is still crucial for marketing.
Richard describes how he thinks print and email marketing can go together.
“Businesses are often keen to follow the latest trends to market their business and are forgetting about a medium that has been a success for over 2000 years. The power of print should never be underestimated and must be utilised within your marketing campaign. The arrival of QR codes has seen advertising campaigns benefit print by directing the consumer to a product with no...
The Guild’s annual summer exhibition by its Membership features handling pieces, samples, sketches and background material alongside finished craft work. It aims to reveal the relationships between physical objects and the emotional journey or technical processes behind their making. The exhibition runs from 29 June - 1 September 2013.
There will be a launch party with music and buffet, 5-7pm on 28 June (£7/£10).
DIY gallery competition and free craft demos every Saturday from 29 June - 31 August.
Zoe Elder has been awarded a diploma for the first stage of her Design and Digital Print apprenticeship.
19-year-old Zoe, who has worked for Exeter-based design and print company Peninsular OneSource for 18 months, enrolled on the apprenticeship scheme run by the Alliance Sector Skills Council in Association with Plymouth College Art. As part of the overall course she attends the college on a monthly day release basis. Ronnie Halden, Marketing & Creative Director at Peninsular commented: "Zoe has come on in leaps and bounds over the past 18 months and is now starting to...
