The Good, The Bad & The Downright Ugly!

How important is it to you to have a really good experience when you go out shopping, to a restaurant or at any time when you buy products or services? If you’re anything like us, the answer is – Very Important!

The whole experience means the difference between using a company once or returning several times for a repeat experience. How important is a friendly face, helpful advice or a pleasant telephone manner? And how objective are you about your own business’s image? Do you know what customers think of the experience your company offers? If you don’t you need to find out quick! Bad customer service is always remembered and often the owners and managers of a business are unaware that this is happening until they see the impact in sales and the bottom line.

Use a Mystery Shopper to rate your company experience – gain an objective view of what you’re getting right, but more importantly what you’re getting wrong so that you can take action to give customers the ultimate experience over and above your competitors. And don’t use a Mystery Shopper just once, because standards regularly slip, use a Mystery Shopper to constantly keep a competitive edge and get exceptionally useful information to build a stronger image and a stronger business as an ongoing exercise.

Here at The Plum Consultancy we have recently completed an exceptionally useful Mystery Shopping exercise for a well known Estate Agents – the results were both revealing and constructive enabling them to retrain staff at the coal face of their business and it has now been requested by them that this technique is repeated on a regular basis throughout the year. For more information on how Mystery Shopping can help your business get in touch info@theplumconsultancy.com or visit www.theplumconsultancy.com

Find out for yourself how building the Good and addressing the Bad and the Ugly can transform your business.