A new era: the partnership between Liverpool Football Club and Ladbrokes
The earnings of gambling market players are estimated in billions of dollars. Not only are we are talking about the most prominent land-based casinos in the world, but also about virtual gambling establishments, and especially bookmakers. It's therefore not surprising that the market leaders enter into sponsorship partnerships with the most prominent sports brands.
Liverpool Football Club and renowned betting operator Ladbrokes have announced a multi-year partnership that promises to be a landmark event for both brands. The deal not only strengthens Liverpool's position in the sports marketing market, but also opens up new horizons for interaction with the club's loyal fans.
Details of the collaboration
This partnership is in line with the Premier League's updated 'Football Betting Code of Conduct' and aims to increase viewer engagement as well as help local communities.
Under the terms of the partnership, Ladbrokes will receive exclusive content rights and active engagement opportunities with Liverpool FC fans. Starting this coming season, the Ladbrokes logo will be visible on LED screens around the pitch perimeter of Anfield and St. Helen's stadiums, where LFC's women's first team now plays.
The partnership also aims to go beyond commercial benefits and focus on supporting the community. Through the Entain 'Pitching In' program, for example, Ladbrokes will continue to invest in grassroots soccer with the intention of improving physical and mental health particularly in socially challenged areas.
The agreement between Liverpool FC and Ladbrokes opens up new horizons not only in the field of commerce, but also in the field of social responsibility:
Both organizations are planning joint initiatives aimed at developing youth programs and supporting local soccer teams, which will be an important step in strengthening ties with local communities. One of the key objectives will be to create a supportive and safe environment for soccer in disadvantaged neighborhoods.
The partnership will raise awareness of the importance of physical activity and mental health. Ladbrokes intends to organize various events and campaigns to raise awareness of these topics and create cultural dialogue in communities where it is particularly needed.
Many people believe that the collaboration of gambling and sport is harmful to society. However, this opinion can be challenged as the popularity of gambling and betting in the country is already very high. Many search engine leaders including 1win, Parimatch and Mostbet do not need to partner with sports at all to promote their brands. Instead, they emphasize the internet and post information about their many benefits on the same social networks.
As an example, let's take the bookmaker mentioned above Mostbet, which actively attracts players with various promotions. To take part in them, you need to go to the website, get a Mostbet voucher code and use it during registration. This allows you to get welcome bonuses, which will allow you to play for real money longer.
And it's safe to say that with increasing restrictions on sports sponsorship, like the soon to be banned logos on players' jerseys, more and more casinos will be looking for other ways to promote themselves.
Joint initiatives will provide a platform to develop not only sponsorship projects, but also volunteer programs that bring together employees of both organizations. This will allow each of them to contribute to improving living conditions and creating a positive image of the soccer community as a whole. The partnership with Ladbrokes emphasizes that soccer is not only a game, but also a powerful tool for promoting positive and critical social projects to the masses.
