Why companies in Exeter should use stickers as a promotional tool

Stickers may seem an out-of-dated marketing tool that belongs in the past. But nothing is more untrue as this underestimated promotional material is still relevant for companies. There are even new possibilities like domed stickers and window stickers that are perfect to promote a business.

Stickers can be used in different ways to advertise products, services or activities. For local businesses in Exeter they are definitely a means to look at to get a message to stick. 

There are different types of stickers a company can use in various cases. A window sticker will be seen by people who walk by and it communicates a different message than a standard sticker people can take with them and stick on something so they will see the company information every day.

Online there are different companies that offer sticker printing. Businesses can choose from different types of stickers which come in different sizes, shapes and materials so they can stick on different surfaces. Also they can be personalized with colours, the company logo, a quote or the url of the website, to fit the corporate identity.

Collaborate with the local scenery

Once a company has it´s stickers designed and delivered, it is important to get them out there to be seen by as many people as possible. Entrepreneurs in Exeter should definitely make use of the residents in the area to get the message spread. Check out the local events or meetings where (potential) clients come together and will be happy to see something of the company. Like a sticker they can use to stick on their agenda or notebook. This way the companies name stays at the top of their mind. The target group can also be used to hand out stickers to their friends and family, who can become potential clients.

Another good way to collaborate in the neighbourhood is with other local companies. Businesses who serve the same group of customers can work together to achieve cross promotion with the use of stickers. For example a local hairdresser can have promotional stickers placed at the check-out desk of a clothing store, a store that sells jewellery and at a massage salon; together they can offer a complete make-over and can promote one another services. Since the offered products are complementary, the collaboration will not cause damage to any of the businesses.

From wall stickers to floor stickers

Besides handing out stickers, there are also stickers that are perfect to make a shop window speak or decorate a long wall in an office building. Stickers on a shop window are ideal promotional material, because they fit into every window and call the attention of unsuspecting shoppers. Wall stickers are perfect to decorate an office for example with the logo and slogan so workers will be inspired every day by the company philosophy. And floor stickers are also a perfect advertising carrier. They can be used as a way of in-store promotion. Also on stairs, in buses or on the street they will catch the attention and give the company name extra recognition.

Stickers are still a relevant marketing tool that local companies should use to their advantage to get their message spread.