Charity launches online fashion campaign to help homeless people in Exeter

An Exeter-based homelessness charity launches a rolling online fashion show next week, in a bid to raise money for people without a home in the city, as the winter approaches and the cost of living crisis deepens.

In a campaign timed to launch on World Homeless Day (Monday 10 October), St Petrock’s, which provides food, clothes, survival equipment and other services for rough sleepers and those in temporary accommodation, is asking local people to #PoseforStPetrocks in its vintage clothing shop.

Petrock’s Place, based in Paris Street, sells items that are not practical for rough sleepers, and has set aside a corner of the shop to display a free-standing mirror with the charity’s branding.

Peter Stephenson, director with St Petrock’s said: “We’re inviting anyone who has a social media account who wants to help homeless people in Exeter, to visit our shop, don an outfit, take a selfie in the branded mirror and share it on their social media platforms, using the hashtag #PoseforStPetrocks.

“The more clothing we sell in our vintage shop, the more funds we have to support rough sleepers and people in temporary accommodation, in the city.

“It’s really fun way for people to support us and if they buy what they try, even better!”

Mr Stephenson added: “Huge thanks go to AB Brand and Marketing Agency, who selected us as their charity of the year and helped us launch #PoseforStPetrocks by modelling some of the clothes!

Henry Sanford, Partner, with AB Brand and Marketing Agency, added: “We’re delighted to be supporting St Petrock’s with their #PoseforStPetrocks campaign. They’re an independent charity and the work they do around Exeter is incredibly important, which is why we have chosen the organisation as our charity of the year. We’re looking forward to continuing to work with them to amplify their voice in the local area moving forwards.”

With inflation set to hit more than 10 per cent, the expected rise in interest rates, and the continual increase in the cost of food and energy, St Petrock’s staff fear that more people locally will become homeless, so extra resources will be needed.