Ted Baker opens first stand-alone store in Devon at Princesshay in Exeter

Global lifestyle brand Ted Baker will open its first stand-alone store in Devon at Princesshay, Exeter.

The store will offer Ted Baker’s mainline menswear, womenswear and accessories collections, along with personal shopping appointments. To celebrate opening day, the first 50 customers will be offered a goody bag, with three of those containing a £50 voucher to spend in-store. All customers spending over £100 on full price product at the new store between the 11th – 18th August will receive a 20% discount.

Michelle Menezes, Princesshay Centre Manager, says, “We’re excited to welcome Ted Baker to Princesshay and to be home to the retailer’s first shop in Devon. The quintessentially British brand is a great addition to our fashion line up and we look forward to working with the team.”

This concept store introduces Ted Baker’s new magnolia icon branding, born out of the brand’s deep-rooted association with florals. The motif can be found across new season collections as well as the store’s interior design.

Ted Baker will join a line-up of fashion brands at Princesshay.

Visit the Princesshay website for more information: www.princesshay.co.uk