5S or 5C: Apple reveal the iPhone 5's replacement and the brand's long-awaited 'budget' alternative

Apple have unveiled the latest creations from the incredible minds of those that inhabit their den of tech geniuses across the pond in California.

The new iPhone 5S features an A7 chip, replacing the A6 version used in the iPhone 5, making it the world's fastest smartphone. With the recent release of the popular Samsung Galaxy S4 family, this development, along with an improved 8 megapixel camera with iSight technology and Touch ID, this couldn't have happened at a better time and will surely put Apple back in the driving seat for mobile phone technology. The 5S also pioneers the latest development in the company's system software, iOS 7, which aims to make the overall experience of using Apple products more enjoyable with far greater versatility and simplicity.

The 5C enters somewhat unchartered territory for Apple, for the first time the manufacturer has released an iPhone available in a range of colours from blue to yellow but is not available in black. Does this mark the beginning of a style sellout from the Californian giant? The phones features remain in-line with the typical brilliance we expect from Apple, although its splendor is slightly overshadowed by the new 5S, the 5C is definitely a step up performance-wise from the original iPhone 5.

Both are available later this month; the iPhone 5S and the iPhone 5C will retail from £549 and £469 respectively.