This course will help you understand why marketing is so important for your success, exploring traditional and digital methods.

Aims

This course will explore what marketing means to you and what it looks like in your everyday business life. We will share tools and tricks of the trade that will help you improve systems and efficiency and elevate your business to the next level.

Objectives

By the end of this session participants should be able to:

• Understand what marketing means to you?
• Plan your marketing using traditional and digital tools
• Recognise your ideal customer
• Identify opportunities and threats
• Print or Digital? Marketing techniques and what suits you and your audience
• Know where you can save time and money

About your tutor

Jess has 20 years’ experience in marketing and event management. Her speciality is working with not for profit and small organisations, taking ideas from concept to delivery with enthusiasm, creativity and usually on a shoe string.

Throughout her career Jess has designed and delivered training courses for colleagues, special interest groups and business start- ups.

Experienced in the full range of the marketing mix, from online to digital and from strategy to design, Jess is bringing her expertise to the Training Hub Programme.

For more information please go to our website https://www.devoncommunities.org.uk/Pages/Events/Category/digital-skills-and-marketing